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Royal Caribbean introduces Soundseeker


August 14, 2018 – A picture may be worth a thousand words, but what if it was possible to “hear” what it sounds like? In a move that will redefine the modern vacation album, Royal Caribbean International has designed and built a first-of-its-kind tool that transforms travelers’ most memorable photos into an original, shareable soundtrack with a video to match. More than a year in the making, SoundSeeker™ is a groundbreaking, patent-pending digital experience powered by artificial intelligence (AI).

 The innovative tool is specifically designed to use machine learning to seamlessly create original soundtracks based on the content of each photograph. By simply visiting www.SoundSeeker.com, users can upload three photos of their choice, and the AI analyzes them based on color, landscape, backdrop, emotion, body language and facial expression. SoundSeeker then turns them into a shareable and one-of-a kind soundtrack – virtually DJing life’s most brag-worthy moments.

Fans can follow along on Royal Caribbean’s social channels, and by searching #SoundSeeker. “SoundSeeker is the latest proof point of Royal Caribbean innovation and how we focus it on delivering unexpected, memorable experiences; whether that is the SkyPad, which uniquely combines bungee jumping with virtual reality or live streaming your favorite shows from the middle of the ocean using VOOM, the fastest internet at sea,” said Jim Berra, chief marketing officer, Royal Caribbean International.

“People of all ages crave new ways to share their best experiences on social media. This unprecedented tool allows you to put a completely unique, multisensory spin on sharing those memories – now friends and followers can see and hear your life’s adventures.” Royal Caribbean teamed up with experts from Berklee College of Music, and technologists from around the world, to create the unique song generator. Berklee leveraged music theory to create a roadmap for the tool that helps determine the musical pairing to photos, accounting for pitch, tempo and instrumental combinations, among others.

The contributors from Berklee’s Institute for Creative Entrepreneurship (BerkleeICE) – an on-campus initiative that promotes entrepreneurialism in part by engaging Berklee students and faculty with emerging creative technologies – included Electronic Production and Design Chair Michael Bierylo, associate professors Ben Hogue and Michael Sweet, and assistant professor Jean-Luc Sinclair.

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